Our Strategy: C.A.R.E.+

In many ways, Beiersdorf is an exceptional company. For almost 140 years, we have helped people feel good in their skin. CARE has been part of our core ever since, and together we want to shape a new era of success. In times of historical disruption we have to act now and decisively. Our strategy C.A.R.E.+ is our answer to this, based on a strong commitment, five strategic priorities + our ambition to create more value to the people and society. We C.A.R.E.+ and we never stand still.

C.A.R.E.+ also stands for Courage + Aspiration + Responsibility + Empathy.
Four attributes that we rely on to sharpen our forward-looking mind-set and to leverage our competitive advantages.